Your website is your brand’s personalization headquarters

The transition to GDPR compliance absolutely created more work for businesses. Now that we’ve done the hard part, let’s take a look at how using your visitor-data could help demonstrate your company’s concern for your audience.

You can test your ideas: With tools such as Certona and Optimizely, you can test different personalization strategies to see which is most effective. You’ll have the ability to change tactics quickly, which saves both time and money. You’ll be able to discover the best way to enrich the customer experience with your brand.

You can adjust your ideas for personalization in real time, almost as fast as visitors are interacting with your site.  You can easily and quickly go back to a previous version of your page if you find that the new strategy isn’t working. If you find that your strategy is working, you can go ahead and scale that across the whole site if you want. 

Three ways to use data for personalization:

1. Identify repeat visitors: If you sell products or register your users, you can use the collected data to greet them or direct them to more relevant content on your site. 
2. Improve customer retention: When customer retention is the most important thing, consider how you talk to your customers. Try highlighting their purchases, preferences, or their status. Consumers who register on your site usually assume you’re tracking their data, so try to discover ways to make it beneficial for them.
3. Identify new visitors: Even if you don’t know the specific names of the people using your site, you can still personalize their experience by using their IP addresses. (The IP address is a location’s digital address. It changes depending on what network the visitor used at the time they visited your site). You could use the collected data to make observations about your customer’s language preferences, the time of day they visited,  and other metrics. You’ll make your new visitors feel special because you recognize them when they return.

Using personalization to achieve your business goals

Look at your click-through rates, conversion rates, scroll and exit rates, time spent on the site, bounce rates and other important metrics to see if you’re improving overall site engagement.

Then take a look at your Return On Investment. Was the investment worth it? Did your numbers change at all?  Or did personalization have a negative impact on those important performance indicators? Evaluate these questions according to your goals and adjust your strategy to align with them.

Other articles you might like:

-6 Ways to Use Storytelling in Your Blog Posts

-Use a Thank You Page to Grow your Subscriber List or Customer Base

-Using images: Tips to improve your SEO rankings

Questions?

[email protected]

My Contact Page

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Example 1:

In this example, I’m going to simply create a standard form with no CSS:

HTML:

<body>

<form>
First name:
<input type=”text” name=”firstname”><br>
Last name:
<input type=”text” name=”lastname”>
</form>

</body>

It displays like this:

As you can see, the colons and the text fields are not aligned.

Now we’ll use some CSS to get it to look the way I want.

Example 2:

First, I create a class for the text. I’ll call it “fieldname” so I can easily remember it and  it’s pretty self-evident what it’s purpose is.

Here’s the new code:

HTML:

<body>

<form>
<div class=”fieldname“>First name:</div>
<input name=”firstname” type=”text”>

<br>

<div class=”fieldname“>Last name:</div>
<input name=”lastname” type=”text”>
</form>

</body>

Now we use CSS to style the fieldname class. We float the text (fieldname)  to the left, and align the text on the right, so the colons are aligned one above the other. Then let’s give it a decent width so all the text characters fit on one line, and we’ll add some margin between the text and the input-field, to make everything more visually appealing.

CSS:

.fieldname {

float: left;

text-align: right;

margin-right: 15px;

width: 100px;

}

Here’s what it looks like now:

Much more attractive! And all without using tables!

Questions?

[email protected]

My Contact Page

Other articles you might like

-How your personal brand makes the difference

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

 

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.