Social Media by itself

Right now, you might be relying on just social media to showcase your talent, work, experience and ability. By using social media, you can definitely grow an audience and relationships within it. Your followers can learn more about you and what you do, and connect with you. These platforms are a great way to do this.

There is a downside to using only social media to promote yourself, and that would be the “algorithms” that they use. Algorithms are basically a set of mathematical calculations that determine how your content gets displayed. They are changed and updated frequently, and that affects the way users see your content. Sometimes “paid” content has priority over un-paid posts. Entrepreneurs’ solopreneurs and creatives sometimes pay for sponsored posts or social media advertising, just to stay visible and relevant. This is one reason why professionals need their own web presence.

Why Social Media isn’t enough

If social media is the primary way you nurture an audience, there are a few things you need to know. Social media platforms, like Facebook, use a time based news feed, so photos that you post will be seen lower in your feed, as you post newer content. To be able to see older posts and content, your followers have to scroll for them or visually search for specific content or photos, and possibly search your albums. As you can imagine, this is frustrating, and they may never find that week-old post they were looking for. Not good.

You don’t need to stop using social media altogether, because it’s still important for connecting. It’s just not the best way for promoting your work, skills, abilities or brand.

Owning your own space

When you buy your own piece of internet “real estate”, you now have your own dedicated space to present your work, share your story, and provide a place for interacting and connecting. You’re the one who gets to decide how to use that space.

You’re no longer relying on a platform that you can’t control, and your current and new audience members will be able to find your new space if you continue to engage on social media and let them know your new address. Another reason why professionals need to focus on getting their own web presence!

Owning your own domain name (“something.com”) is an important part of establishing your web presence. It helps build online credibility and a personal and professional reputation.

If people can find you on the Web, they’ll be able to do business with you.

Your domain name and a web platform are the first steps towards a stable, credible web presence. A well designed and professional looking platform translates into credibility for you. It provides a sense that you’re serious about what you do and that you’re serious enough to invest time and money into the thing that you’re passionate about. It doesn’t have to be expensive at all. There are many options. I’ll continue to write about them, and for now, here’s a handy downloadable, free guide.

To have your own dedicated web presence, you need three things:

1. your own your domain name (“xyz.com”)
2. a reliable hosting provider
3. content to share.

When you have your own web presence, on your own platform, you can decide how to present your work and give yourself priceless opportunities, like being able to reach the larger global community, provide value, help others, and establish a following….all without buying social media ads or paying to “promote” posts.

A harsh reality of owning your own web space is that people won’t find it overnight. It can take a long time to establish an optimal search engine ranking. One particular reason for this is that Google ranks websites and domains higher the longer they’ve been around. Your web space and brand will grow over time, and your traffic will increase organically. So, learning some basic SEO, or hiring some help, and creating a stable web presence on your own platform sooner rather than later, are always good ideas.

GREAT REASONS TO OWN YOUR WEB PRESENCE:

Your work

A website is a place of business. It’s where you communicate with people, grow a fan base, and sell or promote products and services.
Your own web space, in the form of a dynamic, visually engaging, content-rich website, has the power to create a web presence that:

• represents YOU: your personality, work, voice, brand, and values.
• gives you the power to connect and influence.
• puts you out there as an expert and an authority in your area of expertise.
• sets you apart from the hundreds of others who solely use social media.

Making yourself available to the world like this can lead to unbelievable personal and professional growth.

A noteworthy point to make here is that your web space will be accessible by all kinds of devices; phones, tablets and laptops, just to name a few. You site will truly be available to anyone, anywhere, who has a device that can assess the Web.

Content Marketing

Creatives create because we enjoy it. “Creating” is part of who we are. Wouldn’t it be nice if someone appreciated our creations enough to pay us money for them? It happens all the time, with content marketing.

Content marketing is a type of marketing that focuses on creating, publishing and distributing subject matter to a specific audience.
When people go online to research products or services that you provide, you need to have your own web presence on your own web space, if you want them to find you and learn about what you do and provide.

Having your own web platform also means that you can find out what your audience is looking for, and then publish content that’s relevant for them. When you publish content that your audience wants, and make it available on your site, they will come. You can use social media to spread the word.

Content marketing draws visitors to your web space and gives them an opportunity to find out who you are and what you do. It’s a type of “inbound” marketing, and it’s the opposite of “pushing” ads out to people. Inbound marketing is very cost effective: online marketing researcher, Hubspot, found that inbound marketing-leads cost 61% less than outbound leads do.

Using Analytics

Using analytics tools (like Google Analytics) allows you to learn about your visitors and how they interact with your site. Google Analytics is free, and easy to set-up. Some things you’ll learn about your visitors are:

• whether they accessed your site by mobile, laptop, or tablet
• the pages they visit on your site
• where they are geographically located when they come to your site
• how long they look at your content
• whether they’re a first time or repeat visitor
• If they’ve read more than one page on the site
• whether they’ve made a purchase (if you provide that ability)

All of this information is useful when you’re planning a marketing strategy.

Sales

A web platform can be the place where you sell your work or products, and the great thing is that sales can happen 24/7.

You can test and experiment with products and pricing, and by introducing new products or services to see how they’re received.

Your voice

When you own your web space, you’re no longer limited by geographic location. Your place of business is anywhere in the world people can find your web presence.

Owning your web presence allows you to share your values, thoughts and ideas with the world. Blogging gives you a forum to create thoughtful and valuable content and a way to share your story and journey. These give you a voice, and the capacity to influence.

Your reach

There are nearly 4 billion Google searches every day. At any time, a potential new customer or fan could discover you!

Owning your web platform means that your content is always available, all over the world, and allows people from anywhere and everywhere to find you and discover what you’re about.

Your credibility

Having your own web platform helps to build your credibility and reputation as a professional.

People expect to be able to find a dedicated web-space for any well-known Creator: artist, author, designer, photographer, producer, musician etc. If someone looks for you on the web and can’t find you, it could send the wrong message.

When your followers can find you online, it tells them you are serious about what you do.

Your credibility and reputation grow as your web space gets more visitors. Visitors may get to your site directly from other sites that share your audience and choose to link back to your web space. This is called “back-linking”, and it’s a valuable practice. It’s like getting massive approval or a meaningful positive reference from these other places that have a common connection to your audience.

You can grow your credibility by engaging on social media and with relevant “event” websites, bloggers, galleries and any others who share your audience. Share links to your content. Chime in. Provide value. They may love it that you provide value to their audience and want to link back to your website.

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-6 Tips to Make Your Blog Post SEO Friendly

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

In the following examples, you can see that number 2 is much easier and faster to read, because the important points are clearly listed on short, individual lines:

Example 1
Our Secret Sauce: We limit our current project-load to three clients, so we can do our best work and be available to you to provide personal attention. We believe
You’ll get one-on-one personal support throughout the entire design and development process. You’ll learn “website anatomy” so you’re better equipped to ask questions and give feedback. We use plain language, not technical jargon and you’ll ALWAYS know what’s happening with your project at any given point.
Your contract will explain exactly what’s included and what to expect. You’ll have your own project timeline, and you’ll know the cost, upfront.

Example 2
Our Secret Sauce

• Projects are limited to three at a time, so we do our best work
• We educate & empower our clients by teaching as we go
• You get one-on-one personal support throughout
• We use plain language, not technical jargon
• Project management tools allow us to collaborate easily
• Your contract explains what’s included and what to expect
• You know the cost and timeframe, upfront

Studies also show that the amount of vertical space used in a list, is irrelevant. Readers don’t mind scrolling if they’re getting the info they want.
An interesting research finding shows that websites perceived as “inviting” often use bulleted lists, making content easier to read and understand. Users are more likely to scroll through a website containing lists than a website that mainly consists of text-heavy paragraphs.

6 Tips for Using Bulleted Lists

1. Write bulleted lists of similar length and related items.
Items in a bulleted list should include related elements of similar importance. This makes the shape of the list easy on the eye; it includes lots of white space.

2. Don’t use numbered lists unless the sequence or item-count is important.
Numbered lists are used when items occur in a specific order, for example, steps in a recipe, or a “top 10” list. Or like this list of 6 tips!
Numbered long lists can get confusing. In one particular study, people mistakenly thought they had to complete all of the steps in a numbered list, but they really only needed to complete just one. Don’t number if your list makes sense without it.

3. Be consistent in phrasing and grammar.
Each bulleted-list item should start with the same part of speech (i.e.: verb or noun) and all bullet points should be either fragments or complete sentences. Don’t mix them together.

4. Be consistent with formatting.
Use the basic rules of capitalization and punctuation:
• If the list items are sentences, capitalize the first word and use correct ending punctuation.
• If the list items are fragments, don’t use end punctuation.
• For hierarchical lists, use a different style of bullet for each group, for easier reading and comprehension.

5. Use discerning keywords at the beginning of each line and avoid repetitive phrasing.
Omit parts of speech like “the” and “a”. Use action-words at the beginning of the line.

6. Introduce the list with a clear, descriptive sentence or phrase.

The introduction tells the reader what the list is about or why it’s important. The intro doesn’t have to be a complete sentence if each item in the list makes sense on its own.

To make a bulleted list in HTML:

1. An unordered (not numbered) list:

starts with the <ul>tag, and each item within the list starts with an <li>tag. Remember to close the tags.

The list items will be marked with “bullets” by default. You can style the bullets by using the CSS list-style-type: 

and choosing one of these properties: disc, circle square, or none.

Example: 

<ul style=”list-style-type: disk”>

 <li>Bananas</li>
  <li>Oranges</li>
  <li>Apples</li>

</ul>

Looks like:

• Bananas
• Oranges
• Apples

2. An ordered list

starts with the <ol>tag and each item within the list starts with an <li> tag. Remember to close the tags.

The list items will be marked with numbers by default. You can style the bullets by using the CSS type attribute: 

and choosing one of these properties:

type=”1″ The list items will be numbered with numbers (default)
type=”A” The list items will be numbered with uppercase letters
type=”a” The list items will be numbered with lowercase letters
type=”I” The list items will be numbered with uppercase roman numbers
type=”i” The list items will be numbered with lowercase roman numbers

Example: 

<ol type=”1″>
  <li>Bananas</li>
  <li>Oranges</li>
  <li>Apples</li>
</ol>

Looks like:

1. Bananas
2. Oranges
3. Apples

3. Description lists

A description list is a list of terms, with a description of each term.

The <dl>tag defines the description list, the <dt> tag defines the term (name), and the <dd>tag describes each term:

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

-6 Tips to Make Your Blog Post SEO Friendly

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Go for Easy

You can improve the quality of your web projects by collaborating with designers. You can also improve the quality of your web projects by learning some fundamental graphic design skills. It doesn’t have to be a difficult thing to do. If you make it an integral part of your development process, you’ll easily be able to incorporate both coding and design fundamentals into your web projects. Later on, you won’t find yourself poring through analytics reports, looking for the causes of high bounce rates.

Your design should be consistent across all pages of the site. Elements should be aligned and balanced, and the pages should be visually attractive as a whole, with no particular element overpowering any other element. And the most important thing is this: know the problem you’re solving with the page, and who you’re solving it for.

Here they are, 7 Design Principles 

Alignment

If you’ve ever used a word processor like MS WORD, then you’re already familiar with Alignment.

Alignment is a basic design principle that describes the way that the text and graphics components are arranged on the page. An example of alignment is choosing “justified” rather than “centered” text. Alignment creates the boundaries between areas on the page, making it easier for the user to see and read the content.

Repetition

“Repetition” can mean several different things, but the most common meaning is the reusing of a pattern, text, or graphic element throughout the entire design. By repeating elements, you can create a sense of consistency and harmony throughout the site.

Repeating an element, such as an image, doesn’t require that it be an exact duplicate, or even that it’s aligned in a particular way. Even slightly changing the look of a reused element is a valid creative technique.

Hierarchy

The use of hierarchy creates a sense of importance between the elements, as they relate to each other.

Creating a hierarchy is often accomplished by using a larger font size or font weight for the most important elements. You could also use a different font altogether, or you could make it a contrasting color to the other elements on the page.

Calls To Action (CTA’s) should be at the top of the hierarchy because they are more important than other page elements, and visual attention should be called to them.

Balance

Balance is a design principle that uses symmetry and asymmetry, and space, to ensure that no individual element overpowers another on the same page.

Symmetry is a type of visual balance; where all elements are the same distance from the center.

Asymmetry can also be used to create balance. Using asymmetry, heavier looking elements would be on one side of the page, with lighter looking elements on the other side, further from the center, and using more of them.

Try to counter the “weight” of a large element by grouping several smaller elements together on the opposite side.  (If this arrangement consisted of real physical objects, they’d actually balance-out, in the real world.) The design feels balanced when element-distribution is consistent, and when you achieve this challenge visually, you’ve achieved balance on your page.

With practice, you’ll know if it doesn’t “feel” or look quite right, and you’ll also know when it looks and feels balanced.

Contrast

Contrast creates a type of visual interest by combining “opposites”. You can use contrast with textures (smooth and rough), and colors (light and dark), you name it. Get creative with contrast!

Using Contrast is important to make the page visually interesting for the user to look at and engage with.

Color Psychology

Color choice is an important aspect of design because when used effectively color can influence specific emotions (for example, blue has been shown to solicit calm feelings) or trigger brand recognition (for example, red and white is used for Coke products).

Keep your projects’ color palette simple; four to five colors at most.

Typography

Typography refers to the style and appearance of your written content. Like color, it can be used to influence a variety of emotions and inform users about the nature of your brand.

Use no more than two unique fonts. Using more than two has the potential to cause difficulty in reading the text, competition with the overall design or confusion about the purpose of the site itself.

Helpful Resources:

Google Fonts: HUGE cache of free web fonts.

Coolers: upload an image and automatically create a color palette based on the image colors.

Have fun designing your web pages!

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-Using images: Tips to improve your SEO rankings

-10 Things to Do After Creating Your Website

-6 Tips to Make Your Blog Post SEO Friendly

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Keep it simple

Use images that complement the text, but are lightweight and will download faster. Images that have lots of patterns, textures, and colors are often large in size. (For those less experienced: I’m not talking about the dimensions of the picture, but the file size or “how much it weighs” as in how many KB or MB it is.) When you use images in this way, it can actually help you to improve SEO rankings.

Images with words superimposed on them will tend to weigh more than images that don’t have words on them. If you absolutely have to have words superimposed on the image, save that image as a PNG file rather than a JPEG. Illustrations with words superimposed on them work better than photos with words. You could also save the photo as a GIF, but experiment with that. Sometimes GIFS are treated as animation and will have a “play” button on top of them.

Keep in mind that using other types of features in your images can also make them larger. For example, adding drop shadows and gradients will increase file size.

Remember: images need to load quickly, and very quickly on smaller mobile devices.

Compression

Make your image smaller but don’t use HTML or CSS to do this because you won’t save any weight. The image will render at a smaller appearing size (the number of pixels) but the weight will stay the same.

Instead, use an app like Irfanview to compress image files and maintain their quality. Irfanview (www.irfanview.com) is free, and resizing an image takes literally just a few clicks. The image will weigh less but will retain its original quality, all within seconds. Upload the compressed image to your site to improve SEO rankings.

Relevance

Ensure that your images make sense and are relevant to the content. Don’t use them solely to make the page interesting-looking or attractive. Doing that would add weight for no good reason and your page would load slower, giving your visitors a sub-par experience.

Accessibility

Make sure all of the page photos and images are accessible to seriously-visually-impaired and blind people. Always use the “alt image” field to describe the photo, rather than using it as an opportunity for keyword stuffing.

Also within the realm of accessibility, you may want to limit the use of emoji’s and GIFS and to consider using color-contrasted text and buttons so that visually impaired people will be able to enjoy using the site.

Don’t forget to add “alt text” and captions, so that screen readers will be able to inform the visually impaired user of what’s on the screen.

With a little forethought and planning, your site could rank a little higher because of your images, and how you used them to improve SEO rankings.

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-5 Tips to Stay Sane when Working from Home

-Use a customer thank-you page to avoid missed opportunities

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.