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Tips and Snips: Creative Website Hacks for Creative People
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Design•Entrepreneurs Creatives•marketing

Got web presence? Why you need it

May 18, 2021 by Diane Metcalf, M.S.I.T. No Comments

Social media platforms like Facebook, Snap-chat and Instagram are great! They’re fun to use and they keep us sharing and connected. They all provide a way for us professionals to present and share our work. So, is it really necessary to have more presence than that? Yes. All serious professionals need their own web presence.

Social Media by itself

Right now, you might be relying on just social media to showcase your talent, work, experience and ability. By using social media, you can definitely grow an audience and relationships within it. Your followers can learn more about you and what you do, and connect with you. These platforms are a great way to do this.

There is a downside to using only social media to promote yourself, and that would be the “algorithms” that they use. Algorithms are basically a set of mathematical calculations that determine how your content gets displayed. They are changed and updated frequently, and that affects the way users see your content. Sometimes “paid” content has priority over un-paid posts. Entrepreneurs’ solopreneurs and creatives sometimes pay for sponsored posts or social media advertising, just to stay visible and relevant. This is one reason why professionals need their own web presence.

Why Social Media isn’t enough

If social media is the primary way you nurture an audience, there are a few things you need to know. Social media platforms, like Facebook, use a time based news feed, so photos that you post will be seen lower in your feed, as you post newer content. To be able to see older posts and content, your followers have to scroll for them or visually search for specific content or photos, and possibly search your albums. As you can imagine, this is frustrating, and they may never find that week-old post they were looking for. Not good.

You don’t need to stop using social media altogether, because it’s still important for connecting. It’s just not the best way for promoting your work, skills, abilities or brand.

Owning your own space

When you buy your own piece of internet “real estate”, you now have your own dedicated space to present your work, share your story, and provide a place for interacting and connecting. You’re the one who gets to decide how to use that space.

You’re no longer relying on a platform that you can’t control, and your current and new audience members will be able to find your new space if you continue to engage on social media and let them know your new address. Another reason why professionals need to focus on getting their own web presence!

Owning your own domain name (“something.com”) is an important part of establishing your web presence. It helps build online credibility and a personal and professional reputation.

If people can find you on the Web, they’ll be able to do business with you.

Your domain name and a web platform are the first steps towards a stable, credible web presence. A well designed and professional looking platform translates into credibility for you. It provides a sense that you’re serious about what you do and that you’re serious enough to invest time and money into the thing that you’re passionate about. It doesn’t have to be expensive at all. There are many options. I’ll continue to write about them, and for now, here’s a handy downloadable, free guide.

To have your own dedicated web presence, you need three things:

1. your own your domain name (“xyz.com”)
2. a reliable hosting provider
3. content to share.

When you have your own web presence, on your own platform, you can decide how to present your work and give yourself priceless opportunities, like being able to reach the larger global community, provide value, help others, and establish a following….all without buying social media ads or paying to “promote” posts.

A harsh reality of owning your own web space is that people won’t find it overnight. It can take a long time to establish an optimal search engine ranking. One particular reason for this is that Google ranks websites and domains higher the longer they’ve been around. Your web space and brand will grow over time, and your traffic will increase organically. So, learning some basic SEO, or hiring some help, and creating a stable web presence on your own platform sooner rather than later, are always good ideas.

GREAT REASONS TO OWN YOUR WEB PRESENCE:

creative-300x116 Got web presence? Why you need it

 

Your work

A website is a place of business. It’s where you communicate with people, grow a fan base, and sell or promote products and services.
Your own web space, in the form of a dynamic, visually engaging, content-rich website, has the power to create a web presence that:

• represents YOU: your personality, work, voice, brand, and values.
• gives you the power to connect and influence.
• puts you out there as an expert and an authority in your area of expertise.
• sets you apart from the hundreds of others who solely use social media.

Making yourself available to the world like this can lead to unbelievable personal and professional growth.

A noteworthy point to make here is that your web space will be accessible by all kinds of devices; phones, tablets and laptops, just to name a few. You site will truly be available to anyone, anywhere, who has a device that can assess the Web.

Content Marketing

Creatives create because we enjoy it. “Creating” is part of who we are. Wouldn’t it be nice if someone appreciated our creations enough to pay us money for them? It happens all the time, with content marketing.

Content marketing is a type of marketing that focuses on creating, publishing and distributing subject matter to a specific audience.
When people go online to research products or services that you provide, you need to have your own web presence on your own web space, if you want them to find you and learn about what you do and provide.

Having your own web platform also means that you can find out what your audience is looking for, and then publish content that’s relevant for them. When you publish content that your audience wants, and make it available on your site, they will come. You can use social media to spread the word.

Content marketing draws visitors to your web space and gives them an opportunity to find out who you are and what you do. It’s a type of “inbound” marketing, and it’s the opposite of “pushing” ads out to people. Inbound marketing is very cost effective: online marketing researcher, Hubspot, found that inbound marketing-leads cost 61% less than outbound leads do.

Using Analytics

Using analytics tools (like Google Analytics) allows you to learn about your visitors and how they interact with your site. Google Analytics is free, and easy to set-up. Some things you’ll learn about your visitors are:

• whether they accessed your site by mobile, laptop, or tablet
• the pages they visit on your site
• where they are geographically located when they come to your site
• how long they look at your content
• whether they’re a first time or repeat visitor
• If they’ve read more than one page on the site
• whether they’ve made a purchase (if you provide that ability)

All of this information is useful when you’re planning a marketing strategy.

Sales

A web platform can be the place where you sell your work or products, and the great thing is that sales can happen 24/7.

You can test and experiment with products and pricing, and by introducing new products or services to see how they’re received.

Your voice

When you own your web space, you’re no longer limited by geographic location. Your place of business is anywhere in the world people can find your web presence.

Owning your web presence allows you to share your values, thoughts and ideas with the world. Blogging gives you a forum to create thoughtful and valuable content and a way to share your story and journey. These give you a voice, and the capacity to influence.

Your reach

There are nearly 4 billion Google searches every day. At any time, a potential new customer or fan could discover you!

Owning your web platform means that your content is always available, all over the world, and allows people from anywhere and everywhere to find you and discover what you’re about.

Your credibility

Having your own web platform helps to build your credibility and reputation as a professional.

People expect to be able to find a dedicated web-space for any well-known Creator: artist, author, designer, photographer, producer, musician etc. If someone looks for you on the web and can’t find you, it could send the wrong message.

When your followers can find you online, it tells them you are serious about what you do.

Your credibility and reputation grow as your web space gets more visitors. Visitors may get to your site directly from other sites that share your audience and choose to link back to your web space. This is called “back-linking”, and it’s a valuable practice. It’s like getting massive approval or a meaningful positive reference from these other places that have a common connection to your audience.

You can grow your credibility by engaging on social media and with relevant “event” websites, bloggers, galleries and any others who share your audience. Share links to your content. Chime in. Provide value. They may love it that you provide value to their audience and want to link back to your website.

Questions? 

[email protected]

My Contact Page

Other articles you might like:

-6 Tips to Make Your Blog Post SEO Friendly

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

 

About the author

diane-author-300x181 Got web presence? Why you need it

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

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Reading time: 9 min
Articles•Entrepreneurs Creatives•marketing•SEO

Why you need a customer thank-you page

December 23, 2020 by Diane Metcalf, M.S.I.T. No Comments

A thank-you page is more than just good manners

If your website is working, your visitors will take action. They’ll buy something, subscribe to your blog or newsletter, download your content, and give you their email address. Eventually they may, or may not, become customers or clients. You can increase your customer base, and potential sales opportunities, by using a thank-you page.

When a visitor takes action on a website, typically they’ll receive a thank-you email in response to the action they took. Although it’s a nice gesture and good manners to thank your visitors, you really need to see that a simple thank-you gesture is really a missed opportunity. A really big one!

Instead of just sending a thank-you email or sending the visitor to a simple “thank-you” page, you could be inspiring your visitors to take a second action and improve your site’s performance, both at the same time.

“How do I do that,” you ask?

Here are some ideas. You can come up with even more  – just get creative!

Cut straight to it: Check out my own customer thank you page to see what I’m talking about.

Tell them what to expect 

Although they’re nice to hear, the words “thank you” don’t really prompt a visitor to do anything in particular, when it comes to your website. If you do it correctly though, a “thank you” page could inspire your visitors to take another action. So use that thank-you page to increase sales opportunities.

Consider what would happen if you did this: on your thank-you page or in your thank-you email, you gave your visitor some additional information about what happens next. For example, say when you’ll be in touch. For e-store customers, tell them what to do if they’re not satisfied, or tell them how they can share their satisfaction and spread the word. For subscribers, tell them when to expect their subscription emails and a preview of the contents. Get them excited! Get them to share info about your site on their social media!

Make your thank-you gesture the beginning of a new conversation. If your visitor has come this far, they’re definitely interested in you and in what you do! Offer them something again, and this time they might reconsider.

Offer to add them to your newsletter or e-course

Take every opportunity to grow your email list. Your visitor is interested in you! Maybe they liked your content. Maybe they liked your blog article, or what you do or what you sell. Take advantage of this interest! Using a thank-you page the right way might prompt them to sign up for something else if you give them another opportunity.

Add a video

Videos are undoubtedly the best way to tell your story. Revenue growth is 49% more with than without a video. Show a video on your thank-you page to deepen your new connection as well as add to their understanding of your brand.

Suggest they follow you on social media

Encourage visitors to connect with you on social media networks. Give visitors a reason to take action; tell them what they’ll gain by following you.

Show off your best content

Use your thank-you page to hold your visitors’ interest. Link to and/or embed your best stuff on it. This is an opportunity to show the content they may have missed earlier.

It could be a popular blog post, video, downloadable PDF or anything else useful or of interest to them. Focus on the additional value this stuff provides and keep the tone friendly and personal.

Show proof and build trust

Build credibility on your thank-you page. Use “social proof” to show you’re an authority. Use testimonials, links to case studies, press mentions, and industry credentials. These can be reused and repurposed from existing ones.

Send an auto-response email

Once your visitor has converted (they’ve become a customer-lead by giving you their email address when they signed up for or bought something) you have one more opportunity to get them back on your website by using an email auto-response system in conjunction with a thank-you page.

Instead of just saying thank-you, use that email as another opportunity to get them back on your site by inviting them back. Provide incentive by using a discount code or a coupon or another interesting gift or freebie.

“It’s easier to deepen an existing relationship than it is to create a new one.

Focus on your visitors while you have their attention.”

Check out my own customer thank you page to see some of these ideas in action. I hope you’re inspired!

 

Questions? 

[email protected]

My Contact Page

 

Other articles you might like:

-How Your Personal Brand Makes the Difference

-Gutenberg Got You Down?

-Using images: Tips to improve your SEO rankings

 

About the author

diane-author-300x181 Why you need a customer thank-you page

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 5 min
Design•marketing•SEO

Tips to improve SEO rankings using images

Laptop showing google
September 27, 2020 by Diane Metcalf, M.S.I.T. No Comments

Why images matter

It’s worth noting that the images you use on your website can be ranked in image searches, so they absolutely have the ability to bring more visitors to your site. Images also help search engines to understand what your site and it’s page content is all about.

Think of images as “content”,  content that not only improves the user experience but helps boost your SEO. Your SEO strategy should always include the use of relevant images.

These four tips will help your site to load faster and may improve SEO rankings over time:

Keep it simple

Use images that complement the text, but are lightweight and will download faster. Images that have lots of patterns, textures, and colors are often large in size. (For those less experienced: I’m not talking about the dimensions of the picture, but the file size or “how much it weighs” as in how many KB or MB it is.) When you use images in this way, it can actually help you to improve SEO rankings.

Images with words superimposed on them will tend to weigh more than images that don’t have words on them. If you absolutely have to have words superimposed on the image, save that image as a PNG file rather than a JPEG. Illustrations with words superimposed on them work better than photos with words. You could also save the photo as a GIF, but experiment with that. Sometimes GIFS are treated as animation and will have a “play” button on top of them.

Keep in mind that using other types of features in your images can also make them larger. For example, adding drop shadows and gradients will increase file size.

Remember: images need to load quickly, and very quickly on smaller mobile devices.

Compression

Make your image smaller but don’t use HTML or CSS to do this because you won’t save any weight. The image will render at a smaller appearing size (the number of pixels) but the weight will stay the same.

Instead, use an app like Irfanview to compress image files and maintain their quality. Irfanview (www.irfanview.com) is free, and resizing an image takes literally just a few clicks. The image will weigh less but will retain its original quality, all within seconds. Upload the compressed image to your site to improve SEO rankings.

Relevance

Ensure that your images make sense and are relevant to the content. Don’t use them solely to make the page interesting-looking or attractive. Doing that would add weight for no good reason and your page would load slower, giving your visitors a sub-par experience.

Accessibility

Make sure all of the page photos and images are accessible to seriously-visually-impaired and blind people. Always use the “alt image” field to describe the photo, rather than using it as an opportunity for keyword stuffing.

Also within the realm of accessibility, you may want to limit the use of emoji’s and GIFS and to consider using color-contrasted text and buttons so that visually impaired people will be able to enjoy using the site.

Don’t forget to add “alt text” and captions, so that screen readers will be able to inform the visually impaired user of what’s on the screen.

With a little forethought and planning, your site could rank a little higher because of your images, and how you used them to improve SEO rankings.

Questions? 

[email protected]

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-5 Tips to Stay Sane when Working from Home

-Use a customer thank-you page to avoid missed opportunities

 

About the author

diane-author-300x181 Tips to improve SEO rankings using images

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 4 min
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 Image and Aspect is a solution-based web presence development service for creatives, entrepreneurs and solopreneurs. We create impactful online presences that showcase your talents, skills, values & style, while focusing on influencing, engagement & connection.

 

It’s a collaborative process; we use streamlined project-management & communications tools so you’ll always know what’s happening with your project. And by adding personalized service, you get  one-on-one support. We want you to feel equipped, educated & empowered to ask questions & make decisions about your web presence & web platform.

 

Tips and Snips was born from the desire to give back; to support anyone who has an interest in learning the art and science of  web design and coding.

 

Thanks for your interest!

~Diane Metcalf, MS

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Connect with me on Twitter!

Follow @MetcalfDiane

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