Social Media by itself

Right now, you might be relying on just social media to showcase your talent, work, experience and ability. By using social media, you can definitely grow an audience and relationships within it. Your followers can learn more about you and what you do, and connect with you. These platforms are a great way to do this.

There is a downside to using only social media to promote yourself, and that would be the “algorithms” that they use. Algorithms are basically a set of mathematical calculations that determine how your content gets displayed. They are changed and updated frequently, and that affects the way users see your content. Sometimes “paid” content has priority over un-paid posts. Entrepreneurs’ solopreneurs and creatives sometimes pay for sponsored posts or social media advertising, just to stay visible and relevant. This is one reason why professionals need their own web presence.

Why Social Media isn’t enough

If social media is the primary way you nurture an audience, there are a few things you need to know. Social media platforms, like Facebook, use a time based news feed, so photos that you post will be seen lower in your feed, as you post newer content. To be able to see older posts and content, your followers have to scroll for them or visually search for specific content or photos, and possibly search your albums. As you can imagine, this is frustrating, and they may never find that week-old post they were looking for. Not good.

You don’t need to stop using social media altogether, because it’s still important for connecting. It’s just not the best way for promoting your work, skills, abilities or brand.

Owning your own space

When you buy your own piece of internet “real estate”, you now have your own dedicated space to present your work, share your story, and provide a place for interacting and connecting. You’re the one who gets to decide how to use that space.

You’re no longer relying on a platform that you can’t control, and your current and new audience members will be able to find your new space if you continue to engage on social media and let them know your new address. Another reason why professionals need to focus on getting their own web presence!

Owning your own domain name (“something.com”) is an important part of establishing your web presence. It helps build online credibility and a personal and professional reputation.

If people can find you on the Web, they’ll be able to do business with you.

Your domain name and a web platform are the first steps towards a stable, credible web presence. A well designed and professional looking platform translates into credibility for you. It provides a sense that you’re serious about what you do and that you’re serious enough to invest time and money into the thing that you’re passionate about. It doesn’t have to be expensive at all. There are many options. I’ll continue to write about them, and for now, here’s a handy downloadable, free guide.

To have your own dedicated web presence, you need three things:

1. your own your domain name (“xyz.com”)
2. a reliable hosting provider
3. content to share.

When you have your own web presence, on your own platform, you can decide how to present your work and give yourself priceless opportunities, like being able to reach the larger global community, provide value, help others, and establish a following….all without buying social media ads or paying to “promote” posts.

A harsh reality of owning your own web space is that people won’t find it overnight. It can take a long time to establish an optimal search engine ranking. One particular reason for this is that Google ranks websites and domains higher the longer they’ve been around. Your web space and brand will grow over time, and your traffic will increase organically. So, learning some basic SEO, or hiring some help, and creating a stable web presence on your own platform sooner rather than later, are always good ideas.

GREAT REASONS TO OWN YOUR WEB PRESENCE:

 

Your work

A website is a place of business. It’s where you communicate with people, grow a fan base, and sell or promote products and services.
Your own web space, in the form of a dynamic, visually engaging, content-rich website, has the power to create a web presence that:

• represents YOU: your personality, work, voice, brand, and values.
• gives you the power to connect and influence.
• puts you out there as an expert and an authority in your area of expertise.
• sets you apart from the hundreds of others who solely use social media.

Making yourself available to the world like this can lead to unbelievable personal and professional growth.

A noteworthy point to make here is that your web space will be accessible by all kinds of devices; phones, tablets and laptops, just to name a few. You site will truly be available to anyone, anywhere, who has a device that can assess the Web.

Content Marketing

Creatives create because we enjoy it. “Creating” is part of who we are. Wouldn’t it be nice if someone appreciated our creations enough to pay us money for them? It happens all the time, with content marketing.

Content marketing is a type of marketing that focuses on creating, publishing and distributing subject matter to a specific audience.
When people go online to research products or services that you provide, you need to have your own web presence on your own web space, if you want them to find you and learn about what you do and provide.

Having your own web platform also means that you can find out what your audience is looking for, and then publish content that’s relevant for them. When you publish content that your audience wants, and make it available on your site, they will come. You can use social media to spread the word.

Content marketing draws visitors to your web space and gives them an opportunity to find out who you are and what you do. It’s a type of “inbound” marketing, and it’s the opposite of “pushing” ads out to people. Inbound marketing is very cost effective: online marketing researcher, Hubspot, found that inbound marketing-leads cost 61% less than outbound leads do.

Using Analytics

Using analytics tools (like Google Analytics) allows you to learn about your visitors and how they interact with your site. Google Analytics is free, and easy to set-up. Some things you’ll learn about your visitors are:

• whether they accessed your site by mobile, laptop, or tablet
• the pages they visit on your site
• where they are geographically located when they come to your site
• how long they look at your content
• whether they’re a first time or repeat visitor
• If they’ve read more than one page on the site
• whether they’ve made a purchase (if you provide that ability)

All of this information is useful when you’re planning a marketing strategy.

Sales

A web platform can be the place where you sell your work or products, and the great thing is that sales can happen 24/7.

You can test and experiment with products and pricing, and by introducing new products or services to see how they’re received.

Your voice

When you own your web space, you’re no longer limited by geographic location. Your place of business is anywhere in the world people can find your web presence.

Owning your web presence allows you to share your values, thoughts and ideas with the world. Blogging gives you a forum to create thoughtful and valuable content and a way to share your story and journey. These give you a voice, and the capacity to influence.

Your reach

There are nearly 4 billion Google searches every day. At any time, a potential new customer or fan could discover you!

Owning your web platform means that your content is always available, all over the world, and allows people from anywhere and everywhere to find you and discover what you’re about.

Your credibility

Having your own web platform helps to build your credibility and reputation as a professional.

People expect to be able to find a dedicated web-space for any well-known Creator: artist, author, designer, photographer, producer, musician etc. If someone looks for you on the web and can’t find you, it could send the wrong message.

When your followers can find you online, it tells them you are serious about what you do.

Your credibility and reputation grow as your web space gets more visitors. Visitors may get to your site directly from other sites that share your audience and choose to link back to your web space. This is called “back-linking”, and it’s a valuable practice. It’s like getting massive approval or a meaningful positive reference from these other places that have a common connection to your audience.

You can grow your credibility by engaging on social media and with relevant “event” websites, bloggers, galleries and any others who share your audience. Share links to your content. Chime in. Provide value. They may love it that you provide value to their audience and want to link back to your website.

Questions? 

[email protected]

My Contact Page

Other articles you might like:

-6 Tips to Make Your Blog Post SEO Friendly

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

 

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Cut straight to it: Check out my own customer thank you page to see what I’m talking about.

Tell them what to expect 

Although they’re nice to hear, the words “thank you” don’t really prompt a visitor to do anything in particular, when it comes to your website. If you do it correctly though, a “thank you” page could inspire your visitors to take another action. So use that thank-you page to increase sales opportunities.

Consider what would happen if you did this: on your thank-you page or in your thank-you email, you gave your visitor some additional information about what happens next. For example, say when you’ll be in touch. For e-store customers, tell them what to do if they’re not satisfied, or tell them how they can share their satisfaction and spread the word. For subscribers, tell them when to expect their subscription emails and a preview of the contents. Get them excited! Get them to share info about your site on their social media!

Make your thank-you gesture the beginning of a new conversation. If your visitor has come this far, they’re definitely interested in you and in what you do! Offer them something again, and this time they might reconsider.

Offer to add them to your newsletter or e-course

Take every opportunity to grow your email list. Your visitor is interested in you! Maybe they liked your content. Maybe they liked your blog article, or what you do or what you sell. Take advantage of this interest! Using a thank-you page the right way might prompt them to sign up for something else if you give them another opportunity.

Add a video

Videos are undoubtedly the best way to tell your story. Revenue growth is 49% more with than without a video. Show a video on your thank-you page to deepen your new connection as well as add to their understanding of your brand.

Suggest they follow you on social media

Encourage visitors to connect with you on social media networks. Give visitors a reason to take action; tell them what they’ll gain by following you.

Show off your best content

Use your thank-you page to hold your visitors’ interest. Link to and/or embed your best stuff on it. This is an opportunity to show the content they may have missed earlier.

It could be a popular blog post, video, downloadable PDF or anything else useful or of interest to them. Focus on the additional value this stuff provides and keep the tone friendly and personal.

Show proof and build trust

Build credibility on your thank-you page. Use “social proof” to show you’re an authority. Use testimonials, links to case studies, press mentions, and industry credentials. These can be reused and repurposed from existing ones.

Send an auto-response email

Once your visitor has converted (they’ve become a customer-lead by giving you their email address when they signed up for or bought something) you have one more opportunity to get them back on your website by using an email auto-response system in conjunction with a thank-you page.

Instead of just saying thank-you, use that email as another opportunity to get them back on your site by inviting them back. Provide incentive by using a discount code or a coupon or another interesting gift or freebie.

“It’s easier to deepen an existing relationship than it is to create a new one.

Focus on your visitors while you have their attention.”

Check out my own customer thank you page to see some of these ideas in action. I hope you’re inspired!

 

Questions? 

[email protected]

My Contact Page

 

Other articles you might like:

-How Your Personal Brand Makes the Difference

-Gutenberg Got You Down?

-Using images: Tips to improve your SEO rankings

 

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

The Revelation

It took me a while for some reason, but I finally realized that the way I was working was not conducive to happiness, health, or a sense of mental or emotional well-being. My priorities HAD to change if I wanted to stay sane. So I changed them.

Work is important, sure, especially when you’re your own boss and you’re doing the work of several people. But I finally remembered that I’m important too, and that I should be on the priority list along with everything and everybody else! Sleep is important. Eating is important. Socializing is important. Enjoying the life that I’m creating is important.

So here’s what I’ve changed so far, to balance my life. I’m happier, healthier, and I feel more rested and peaceful because of it.

I Schedule Social Time

Once every week or two, I make a few coffee or lunch dates with friends. I FaceTime with distant friends or family. I text with friends or family members that I don’t see very often.

Socialization doesn’t have to be face to face, but that would be ideal. Unfortunately, much of my family lives in other states, and so to socialize with them I need to talk on the phone or FaceTime or Skype, or text. These all work for me because it’s the interaction and connection that’s important.

I find a pleasant space to hang out, nowhere near my workspace, so I can fully focus and enjoy the interaction.

Whatever type of socialization works for you, do it!

I Have a Schedule

There was a time when I preferred to code for hours without any breaks, but that was not helpful in the long run.

One time, I started at 10 PM and the next time I looked up from my screen it was 6 AM. I had no idea. When I was new to working from home, I didn’t want to have “a schedule”. I really felt that the beauty of working from a home office was that I could work “whenever” I wanted. And often I wanted to work very late at night.

It didn’t take long for this new found “freedom”  to negatively impact my sleep cycle. Having the freedom to work “whenever”, wasn’t working for me at all. I wasn’t tired at night when I should be sleeping, and I was tired all day when I was also working and taking care of other responsibilities.

So I decided to have more structure in my days and nights. In order to keep that feeling of freedom I now use a loosely defined schedule, beginning anywhere between 7 and 8 AM and ending anywhere between 4 and 5 PM. But it works for me. I work only half a day on Friday and I don’t work most weekends.

Making myself stick with this structure has fixed my sleep cycle and given me back a sense of control over my life.  It impacts how I plan my days. I can work more, or less, depending on what I need to get done.

I Take Breaks

Now that I have a schedule, I still have a tendency to get immersed in my work,  sometimes to the exclusion of everything else.

When I first started taking little breaks, I worried about how “behind” I was getting in my work. But I soon realized that for some reason, my mind worked better, my thoughts were clear and I was actually more productive after I took a couple of breaks! I had no idea that would happen simply from taking a little time away from my work throughout the day. So I decided to keep taking breaks and make some of them a little bit longer.

I’m getting all of my work done and I don’t feel like I’m falling behind on other responsibilities while at the same time, I stay sane.

During a 30 minute break, I might do a little banking. On another break, I’ll make myself a nutritious snack or lunch. On a shorter break, I’ll play with the dog.

See what I mean? I don’t have a set break schedule but I’m aware that I need to take them and I honor that. I take them in the morning and in the afternoon, at various times and for various lengths, depending on my needs. I no longer drive myself like a workhorse. I’m kinder and more considerate to myself, and it shows in my work. Go figure, huh?

I Get Out of the House

I think one of the best ways to stay sane is to get out and about. Even if it’s just to make a quick coffee run, pick up the dry cleaning, or go to the grocery store for 2 things, I DO IT.

Some ways you can get yourself out of the house are:

If you have a dog, take her for a walk or go to the park for an hour.

Join an exercise class.

Join a small business club or your Chamber of Commerce. These types of groups often have get-togethers, so not only will you get out of the house, you’ll meet other entrepreneurs, hear new ideas, learn new things and build your network. All good for you AND your business.

Check the mail or take a short walk. Get your muscles working and your blood pumping.  Your body will appreciate movement, you’ll get to look at something besides your computer screen. And that brings me to the next thing:

Make a Change of Scenery

I started working from a different area after each break. So on some days, if I’ve had three breaks, I’ve worked in three different areas, including outside. This one really helps me stay sane.

My advice to you: change up your workspace now and then. Work in different areas of your house or sit in a different chair or in a different room, so your view changes. Work outside for 30 minutes if you can, sometimes in your front yard, sometimes in the back. Work from your favorite coffee spot and change-out the location now and then. Not only will you have a change of scenery, but you’ll meet and interact with different people.

I hope you’ll try a couple of these yourself and see if it makes a positive difference in your life. 🙂

Questions?

[email protected]

My Contact Page Other articles you might like: -How your personal brand makes the difference -Using images: Tips to improve your SEO rankings -10 Things to Do After Creating Your Website

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection. I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place. I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts. I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves. ‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online. Visit Image and Aspect to learn more about your web presence options Diane M. Metcalf, M.S.

Your website is your brand’s personalization headquarters

The transition to GDPR compliance absolutely created more work for businesses. Now that we’ve done the hard part, let’s take a look at how using your visitor-data could help demonstrate your company’s concern for your audience.

You can test your ideas: With tools such as Certona and Optimizely, you can test different personalization strategies to see which is most effective. You’ll have the ability to change tactics quickly, which saves both time and money. You’ll be able to discover the best way to enrich the customer experience with your brand.

You can adjust your ideas for personalization in real time, almost as fast as visitors are interacting with your site.  You can easily and quickly go back to a previous version of your page if you find that the new strategy isn’t working. If you find that your strategy is working, you can go ahead and scale that across the whole site if you want. 

Three ways to use data for personalization:

1. Identify repeat visitors: If you sell products or register your users, you can use the collected data to greet them or direct them to more relevant content on your site. 
2. Improve customer retention: When customer retention is the most important thing, consider how you talk to your customers. Try highlighting their purchases, preferences, or their status. Consumers who register on your site usually assume you’re tracking their data, so try to discover ways to make it beneficial for them.
3. Identify new visitors: Even if you don’t know the specific names of the people using your site, you can still personalize their experience by using their IP addresses. (The IP address is a location’s digital address. It changes depending on what network the visitor used at the time they visited your site). You could use the collected data to make observations about your customer’s language preferences, the time of day they visited,  and other metrics. You’ll make your new visitors feel special because you recognize them when they return.

Using personalization to achieve your business goals

Look at your click-through rates, conversion rates, scroll and exit rates, time spent on the site, bounce rates and other important metrics to see if you’re improving overall site engagement.

Then take a look at your Return On Investment. Was the investment worth it? Did your numbers change at all?  Or did personalization have a negative impact on those important performance indicators? Evaluate these questions according to your goals and adjust your strategy to align with them.

Other articles you might like:

-6 Ways to Use Storytelling in Your Blog Posts

-Use a Thank You Page to Grow your Subscriber List or Customer Base

-Using images: Tips to improve your SEO rankings

Questions?

[email protected]

My Contact Page

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.