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How to substitute HTML when using characters

Photo of Character Codes Downloadable sheet
April 12, 2021 by Diane Metcalf, M.S.I.T. No Comments

Sometimes symbols like ©, @ and “&” frequently don’t display properly in browsers. It usually happens when they’ve been inserted in the webpage via character keys or a word processor. For certain symbols and characters to display properly in browsers, you need to use symbol and character codes.

Download here

Questions?

[email protected]

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-Using images: Tips to improve your SEO rankings

-5 Tips to Stay Sane when Working from Home

 

About the author

diane-author-300x181 How to substitute HTML when using characters

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.”

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 1 min
CSS•Design•HTML

6 Tips for Using Bulleted Lists for Online Content

Lists emphasize important points and help readers follow a sequence
March 5, 2021 by Diane Metcalf, M.S.I.T. No Comments

Using vertical, bulleted lists is a very effective way to make crucial points stand out, because bullet points are easy to scan and understand. Research shows that vertical lists attract a readers’ eye, and that readers of digital content prefer writing that’s formatted for easy scanning, because it allows them to skip through large chunks of text and get to the stuff that interests them.

There are several formatting methods that can achieve the goal of breaking up dense paragraphs of text; there’s bolding, line-spacing, indenting and even color-coding. But I think bulleted lists are the most powerful method to encourage reading content on a digital device.
Web readers typically want to absorb content quickly, and bullets are perceived as “shortcuts” to the concise and important content they’re looking for. In usability studies, readers gravitated towards bulleted lists first.

In the following examples, you can see that number 2 is much easier and faster to read, because the important points are clearly listed on short, individual lines:

Example 1
Our Secret Sauce: We limit our current project-load to three clients, so we can do our best work and be available to you to provide personal attention. We believe
You’ll get one-on-one personal support throughout the entire design and development process. You’ll learn “website anatomy” so you’re better equipped to ask questions and give feedback. We use plain language, not technical jargon and you’ll ALWAYS know what’s happening with your project at any given point.
Your contract will explain exactly what’s included and what to expect. You’ll have your own project timeline, and you’ll know the cost, upfront.

Example 2
Our Secret Sauce

• Projects are limited to three at a time, so we do our best work
• We educate & empower our clients by teaching as we go
• You get one-on-one personal support throughout
• We use plain language, not technical jargon
• Project management tools allow us to collaborate easily
• Your contract explains what’s included and what to expect
• You know the cost and timeframe, upfront

Studies also show that the amount of vertical space used in a list, is irrelevant. Readers don’t mind scrolling if they’re getting the info they want.
An interesting research finding shows that websites perceived as “inviting” often use bulleted lists, making content easier to read and understand. Users are more likely to scroll through a website containing lists than a website that mainly consists of text-heavy paragraphs.

6 Tips for Using Bulleted Lists

1. Write bulleted lists of similar length and related items.
Items in a bulleted list should include related elements of similar importance. This makes the shape of the list easy on the eye; it includes lots of white space.

2. Don’t use numbered lists unless the sequence or item-count is important.
Numbered lists are used when items occur in a specific order, for example, steps in a recipe, or a “top 10” list. Or like this list of 6 tips!
Numbered long lists can get confusing. In one particular study, people mistakenly thought they had to complete all of the steps in a numbered list, but they really only needed to complete just one. Don’t number if your list makes sense without it.

3. Be consistent in phrasing and grammar.
Each bulleted-list item should start with the same part of speech (i.e.: verb or noun) and all bullet points should be either fragments or complete sentences. Don’t mix them together.

4. Be consistent with formatting.
Use the basic rules of capitalization and punctuation:
• If the list items are sentences, capitalize the first word and use correct ending punctuation.
• If the list items are fragments, don’t use end punctuation.
• For hierarchical lists, use a different style of bullet for each group, for easier reading and comprehension.

5. Use discerning keywords at the beginning of each line and avoid repetitive phrasing.
Omit parts of speech like “the” and “a”. Use action-words at the beginning of the line.

6. Introduce the list with a clear, descriptive sentence or phrase.

The introduction tells the reader what the list is about or why it’s important. The intro doesn’t have to be a complete sentence if each item in the list makes sense on its own.

To make a bulleted list in HTML:

1. An unordered (not numbered) list:

starts with the <ul>tag, and each item within the list starts with an <li>tag. Remember to close the tags.

The list items will be marked with “bullets” by default. You can style the bullets by using the CSS list-style-type: 

and choosing one of these properties: disc, circle square, or none.

Example: 

<ul style=”list-style-type: disk”>

 <li>Bananas</li>
  <li>Oranges</li>
  <li>Apples</li>

</ul>

Looks like:

  • Bananas
  • Oranges
  • Apples

2. An ordered list

starts with the <ol>tag and each item within the list starts with an <li> tag. Remember to close the tags.

The list items will be marked with numbers by default. You can style the bullets by using the CSS type attribute: 

and choosing one of these properties:

type=”1″ The list items will be numbered with numbers (default)
type=”A” The list items will be numbered with uppercase letters
type=”a” The list items will be numbered with lowercase letters
type=”I” The list items will be numbered with uppercase roman numbers
type=”i” The list items will be numbered with lowercase roman numbers

Example: 

<ol type=”1″>
  <li>Bananas</li>
  <li>Oranges</li>
  <li>Apples</li>
</ol>

Looks like:

  1. Bananas
  2. Oranges
  3. Apples

3. Description lists

A description list is a list of terms, with a description of each term.

The <dl>tag defines the description list, the <dt> tag defines the term (name), and the <dd>tag describes each term:

Example:

<dl>
  <dt>Bananas</dt>
  <dd>- Sweet, yellow skinned fruit</dd>
  <dt>Oranges</dt>
  <dd>- Sweet, orange skinned fruit</dd>
 <dt>Apples</dt>
  <dd>- Pungent, red-skinned fruit</dd>
</dl>

4. Nested Lists:

List can be nested (lists inside lists):

Example:

<ul>
  <li>Bananas</li>
  <li>Oranges
    <ul>
      <li>Naval Oranges </li>
      <li>Mandarin Oranges</li>
       <li>Blood Oranges</li>
    </ul>
  </li>
  <li>Apples</li>
<ul>
      <li>Red Delicious Apples</li>
       <li>Granny Smith Apples</li>
    </ul>

</ul>

 Have fun trying these yourself! 

 
 

Questions? 

[email protected]

My Contact Page

Other articles you might like:

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

-6 Tips to Make Your Blog Post SEO Friendly

 

About the author

diane-author-300x181 6 Tips for Using Bulleted Lists for Online Content

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 7 min
HTML

Embed a TWEET THIS image + URL in your emails

Photo of Twitter TWEET THIS button to add to emails
January 3, 2021 by Diane Metcalf, M.S.I.T. 2 Comments

This tutorial will demonstrate how to create a TWEET THIS link that contains a Tweet, whatever image you want tweeted, and a URL to the web-page you want tweeted with it.

To put this in an email, you must be able to access your default email template or create a new template. I made mine by creating a new template in an automated email program that I use.

Here we go:

1. If you’re including a URL to a website in the TWEET THIS link, go to bit.ly  (it’s free) to shorten the URL so Twitter will use it. Copy and paste the new short URL to a blank doc or text file so you can easily find it in a few minutes.

2. Tweet the image that you want embedded in the TWEET THIS link.

This is necessary because Twitter will store the image and you need the specific path to where it’s stored. (If the image isn’t on Twitter, then it won’t show up when using the TWEET THIS link.)

Here’s how to do that:

twittershot-300x102 Embed a TWEET THIS image + URL in your emails

Sign in to Twitter, click “Tweet”, then click “add photo or video”, browse for and Tweet the image. (You can delete the tweet later if you want. The image will still be saved.)

Now for the fun part: You need to find the URL (path) to that image, and there are TWO of them.

You’ll use the URL that starts with “pic”.

Stay in Twitter and right-click the Tweeted image you just posted. “Inspect” it with web developer tools, like the one in CHROME. (TOP RIGHT on Chrome, 3 vertical dots)

twittershot4-300x259 Embed a TWEET THIS image + URL in your emails

To find the correct URL, hit Control+F and search for “pic“. When you find it, copy the whole line pic.twitter.com/XXXXXX.

Paste it where you can find it again in a few minutes.

twittershot2-300x202 Embed a TWEET THIS image + URL in your emails

3.To create the Tweet This link in HTML:

<a href=”https://twitter.com/intent/tweet?text=THIS IS WHAT I WANT TO TWEET > </a>

There can’t be spaces in-between words in a URL, so replace all those spaces with %20, like this:

THIS%20IS%20WHAT%20I%20 WANT%20 TO%20 TWEET%20

Next, continuing on the same line, right after the 20, we add the link for the Twitter image (red) that we just tweeted , and the bit.ly shortened URL (blue) for our chosen website.

Remember, no spaces, and close the tag >.Don’t forget the quotes. The whole href needs to be in quotes.

(I’m condensing the code here for easier display)

pic.twitter.com/CfORwODo%20http://bit.ly/2oxajij“>

Now add some text to make a clickable link: (again condensing the code for easier display)

ODo%20http://bit.ly/2oxajij“>ADDED Clickable Text</>a

If you’d rather have a clickable image instead of text, then add the path to the image in an img tag, before the closing anchor </a> tag, like this:

ODo%20http://bit.ly/2oxajij“><img src=”path to image here”></a>

And here’s the end result in an outgoing email!

twittershot7-300x155 Embed a TWEET THIS image + URL in your emails

Here’s what clicking on it does:

twittershot5-300x93 Embed a TWEET THIS image + URL in your emails

Here’s what happens when I click TWEET:

TA -DAA!

twittershot6-287x300 Embed a TWEET THIS image + URL in your emails

Questions?

[email protected]

My Contact Page

Other articles you might like:

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

-6 Tips to Make Your Blog Post SEO Friendly

 

About the author

diane-author-300x181 Embed a TWEET THIS image + URL in your emails

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 4 min
HTML

How to align an icon or glyph with text

Photo of an icon or glyph check-mark aligned with the text ""Accepting New Clients"
August 6, 2020 by Diane Metcalf, M.S.I.T. No Comments

What’s the correct way to get an icon to show up on the same line as some text? (For example: a check-mark icon next to some words)

Here’s how I did it on my home page:

I created a new div here because I had initially styled all of the icons on my site to be the same color. The new div allows me to separately style the icons inside of it .

“Icon-check” is the name of the check-mark icon I want to use. I already have the list of icons installed, so I know their names.

<div id=”mynewdiv”>
<h5>Status: Now Accepting Clients  <span class=”icon-check“></span>
</h5>
</div>

SPAN is an in-line element. It’s what puts the icon on the same line as the text. If you want the icon to come before the text, instead of after, just place the span class in front of the text like this:

<div id=”mynewdiv”>
<h5><span class=”icon-check”></span>  Status: Now Accepting Clients
</h5>
</div>

Remember to put a space between the span element and your text, so it looks good.

Now style it with some CSS:

#mynewdiv h5 {
padding-top: 30px;
text-align: center;
font-family: Arial, sans-serif;
color: #36e736;
}

Questions?

[email protected]

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-Using images: Tips to improve your SEO rankings

-5 Tips to Stay Sane when Working from Home

 

About the author

diane-author-300x181 How to align an icon or glyph with text

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Read more

Reading time: 2 min
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 Image and Aspect is a solution-based web presence development service for creatives, entrepreneurs and solopreneurs. We create impactful online presences that showcase your talents, skills, values & style, while focusing on influencing, engagement & connection.

 

It’s a collaborative process; we use streamlined project-management & communications tools so you’ll always know what’s happening with your project. And by adding personalized service, you get  one-on-one support. We want you to feel equipped, educated & empowered to ask questions & make decisions about your web presence & web platform.

 

Tips and Snips was born from the desire to give back; to support anyone who has an interest in learning the art and science of  web design and coding.

 

Thanks for your interest!

~Diane Metcalf, MS

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Connect with me on Twitter!

Follow @MetcalfDiane

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