GETTING THE RANKINGS

Higher search engine rankings depend on your blog post title, and interspersing those (or similar) keywords throughout your post in a creative way.

For blog post SEO optimization, here are a few important things you need to do in order to get measurable results:

FINDING THE RIGHT KEYWORDS

Using the right kind of keywords is the MOST important thing to do, so spend some time doing research. If you’re writing about a specific topic, make sure to include those topic keywords too. To keep your post interesting, you could vary the keywords by using synonyms so it doesn’t sound repetitive or monotonous.

Here are a few tools for finding keywords to make your blog more SEO friendly:

• How To Get Backlinks: 9 Most Effective Strategies
• How To Show Different Post Titles To Readers And Search Engines
• How To Use Google Keyword Planner Tool For Keyword Research
• 7 Free Blog Post Title Generators & Analyzers for More Traffic
• Which is the Best WordPress Permalink Structure for SEO?
• Keyword Planner
• LongtailPro

Put your main keywords in these places:

1. Your post title (h1)

2. The first paragraph of the post

3. The first part of the SEO title

4. The SEO description

5. The page URL of the blog post

6. A couple of times in the post itself.

Have fun improving your SEO!

Questions?

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-Using images: Tips to improve your SEO rankings

-Use a customer thank-you page to avoid missed opportunities

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Cut straight to it: Check out my own customer thank you page to see what I’m talking about.

Tell them what to expect 

Although they’re nice to hear, the words “thank you” don’t really prompt a visitor to do anything in particular, when it comes to your website. If you do it correctly though, a “thank you” page could inspire your visitors to take another action. So use that thank-you page to increase sales opportunities.

Consider what would happen if you did this: on your thank-you page or in your thank-you email, you gave your visitor some additional information about what happens next. For example, say when you’ll be in touch. For e-store customers, tell them what to do if they’re not satisfied, or tell them how they can share their satisfaction and spread the word. For subscribers, tell them when to expect their subscription emails and a preview of the contents. Get them excited! Get them to share info about your site on their social media!

Make your thank-you gesture the beginning of a new conversation. If your visitor has come this far, they’re definitely interested in you and in what you do! Offer them something again, and this time they might reconsider.

Offer to add them to your newsletter or e-course

Take every opportunity to grow your email list. Your visitor is interested in you! Maybe they liked your content. Maybe they liked your blog article, or what you do or what you sell. Take advantage of this interest! Using a thank-you page the right way might prompt them to sign up for something else if you give them another opportunity.

Add a video

Videos are undoubtedly the best way to tell your story. Revenue growth is 49% more with than without a video. Show a video on your thank-you page to deepen your new connection as well as add to their understanding of your brand.

Suggest they follow you on social media

Encourage visitors to connect with you on social media networks. Give visitors a reason to take action; tell them what they’ll gain by following you.

Show off your best content

Use your thank-you page to hold your visitors’ interest. Link to and/or embed your best stuff on it. This is an opportunity to show the content they may have missed earlier.

It could be a popular blog post, video, downloadable PDF or anything else useful or of interest to them. Focus on the additional value this stuff provides and keep the tone friendly and personal.

Show proof and build trust

Build credibility on your thank-you page. Use “social proof” to show you’re an authority. Use testimonials, links to case studies, press mentions, and industry credentials. These can be reused and repurposed from existing ones.

Send an auto-response email

Once your visitor has converted (they’ve become a customer-lead by giving you their email address when they signed up for or bought something) you have one more opportunity to get them back on your website by using an email auto-response system in conjunction with a thank-you page.

Instead of just saying thank-you, use that email as another opportunity to get them back on your site by inviting them back. Provide incentive by using a discount code or a coupon or another interesting gift or freebie.

“It’s easier to deepen an existing relationship than it is to create a new one.

Focus on your visitors while you have their attention.”

Check out my own customer thank you page to see some of these ideas in action. I hope you’re inspired!

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-How Your Personal Brand Makes the Difference

-Gutenberg Got You Down?

-Using images: Tips to improve your SEO rankings

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.

Keep it simple

Use images that complement the text, but are lightweight and will download faster. Images that have lots of patterns, textures, and colors are often large in size. (For those less experienced: I’m not talking about the dimensions of the picture, but the file size or “how much it weighs” as in how many KB or MB it is.) When you use images in this way, it can actually help you to improve SEO rankings.

Images with words superimposed on them will tend to weigh more than images that don’t have words on them. If you absolutely have to have words superimposed on the image, save that image as a PNG file rather than a JPEG. Illustrations with words superimposed on them work better than photos with words. You could also save the photo as a GIF, but experiment with that. Sometimes GIFS are treated as animation and will have a “play” button on top of them.

Keep in mind that using other types of features in your images can also make them larger. For example, adding drop shadows and gradients will increase file size.

Remember: images need to load quickly, and very quickly on smaller mobile devices.

Compression

Make your image smaller but don’t use HTML or CSS to do this because you won’t save any weight. The image will render at a smaller appearing size (the number of pixels) but the weight will stay the same.

Instead, use an app like Irfanview to compress image files and maintain their quality. Irfanview (www.irfanview.com) is free, and resizing an image takes literally just a few clicks. The image will weigh less but will retain its original quality, all within seconds. Upload the compressed image to your site to improve SEO rankings.

Relevance

Ensure that your images make sense and are relevant to the content. Don’t use them solely to make the page interesting-looking or attractive. Doing that would add weight for no good reason and your page would load slower, giving your visitors a sub-par experience.

Accessibility

Make sure all of the page photos and images are accessible to seriously-visually-impaired and blind people. Always use the “alt image” field to describe the photo, rather than using it as an opportunity for keyword stuffing.

Also within the realm of accessibility, you may want to limit the use of emoji’s and GIFS and to consider using color-contrasted text and buttons so that visually impaired people will be able to enjoy using the site.

Don’t forget to add “alt text” and captions, so that screen readers will be able to inform the visually impaired user of what’s on the screen.

With a little forethought and planning, your site could rank a little higher because of your images, and how you used them to improve SEO rankings.

Questions? 

Diane@ImageandAspect.com

My Contact Page

Other articles you might like:

-How your personal brand makes the difference

-5 Tips to Stay Sane when Working from Home

-Use a customer thank-you page to avoid missed opportunities

About the author

I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.

I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.

I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.

I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.

‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.

Visit Image and Aspect to learn more about your web presence options

Diane M. Metcalf, M.S.