No-one will know about your site, let alone find it, without doing some shameless self-promotion and basic SEO after creating your website.
After creating your website, there are 10 things you should do to promote it to make sure it’s found.
1. Write your webpage titles and SEO descriptions
After creating your website, people won’t be able to find your site unless you do some preliminary Search Engine Optimization. Google has a great starter guide with info on writing meta tags, page titles and incorporating keywords. If you use WordPress, the Yoast plugin is a great option.
Make sure the site looks good on various devices. Use a browser extension like Chrome Developer Tools or the Chrome Window Resizer extension to view your pages on simulated devices like phones, tablets, and laptops, then correct what’s needed.
2. Write a launch story
After creating your website, you need to pitch it to an audience. Make sure you include these components in your story:
Headline — The headline should be brief, descriptive and contain useful info about your site including its’ purpose.
Short story — Include a brief paragraph about your website; what it offers, who you are and what you do, how you got started. Spell and grammar check everything.
Contact Info —Include basic details like the website URL, your name, title, location, and phone number. Add the links to your social media profiles such as Twitter, Pinterest, Instagram or Facebook for verification and more info about you and your business.
3. Create visuals
Use some key images to identify your website for brand recognition, and for use when anyone blogs or posts about your website. Keep images small, no logos or lots of text. Keep it simple.
4. Use a press page
A press page is a web page where people go to read your story and download the key visuals. People who will write about your site will use this information. It’s basically a pre-written article about your site, so make sure it contains everything you want people to know.
Link to the press page when you pitch your site. The press page is your “news-hub” page.
5. Find bloggers and website editors
After creating your website, do some research to find bloggers and influencers that you want to write about your site.
Target particular blogs. Contact at least 30 people to pitch your website. This can be a time-consuming step, but the more pitches you make, the more likely that some of them will succeed.
Submit.co has an extensive list of places to pitch if you’re a start-up or tech-based business.
6. Create the pitch
After you’ve created your website, go ahead and make a list of people to send your pitch. Then it’s time to write. Make it short, interesting and well written. Spell and grammar check, always.
Put your headline in the email subject field, and summarize your website story in the body of the email. Be direct: ask them outright if they would write about your website. Include the link to the site and specifically to your press page.
Write an email to each person, using their name and include a reference to their website. Individualize it. Do not batch or write generic pitches.
My name’s Diane and I’ve just launched a new online resource for creative entrepreneurs about how to have a wildly successful web presence: https://tipsandsnips.imageandaspect.com
I think your readers would benefit from it, and it would be great if you would tell them about it on your blog.
I’ve prepared a full post, including graphics here: https:// press page URL here
I look forward to hearing from you.
7. Find relevant websites
8. Post to the relevant sites
Post about your site in the relevant categories. Include the URL to your site as well as your sites info summary. If people like your site, they may hit ‘like’ or ‘upvote’ it, which will move it up in the rankings.
9. Write a blog post
After you’ve created your website, write a blog post on your website, then share the link on social media. A great way to do that is to use a key visual (visuals increase engagement) and share it along with the URL link to the post on social media channels like Pinterest, LinkedIn, Twitter, Facebook, Instagram, and any others you use.
10. Pitch your site to your own social network
Announce your new site on your social network. Summarize the purpose of the site and provide a link to the landing page. Ask your connections to re-share the link.
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About the author
I developed Image and Aspect because I believe that professionals need to have an impactful web presence. One that showcases their unique talents, skills, and abilities as well as their values and style. A presence that focuses on social engagement and connection.
I’m passionate about what I do; I like helping fellow humans, I like having all kinds of social connection with others, and I want to give back, to make the world a better place.
I do much of the designing and coding myself, and I also have a wonderful network of professionals that may contribute as well; photographers, copywriters, branding experts.
I love designing and coding beautiful, elegant and responsive web creations. I ALSO teach and help others who want to learn how to do it themselves.
‘Tips and Snips’ is my blog, and it’s full of information and inspiration to help transform any online persona from “meh” to AMAZING! Sign-up HERE to get blog posts right to your in-box every Friday! I write about Design, Marketing, Search Engine Optimization, Branding, Vlogging, Color Theory, HTML5, CSS3, Bootstrap, WordPress, Social Media…anything you’d want to know to get yourself noticed online.
Diane M. Metcalf, M.S.